Ups and downs are nothing new to the oil and gas industry.
Yet, the recent shocks have stunned every single company in the world as never before. Almost everyone has been forced to have a fresh introspective look at their entire business – from the very fundamentals to the distant possible future scenarios! Anxieties and uncertainties about the future have never been as rampant ever before as now.
It is not merely about crude prices, fewer discoveries, geopolitics, environment or the National Oil Companies versus the Independent Oil Companies /other important players. Many of the new realities have their roots in the way the world has so dramatically changed over the past nine years or so – economically, politically, socially and culturally too.
New Realities and New Challenges have stark and striking faces – some not so unfamiliar and haunting, but others, extremely disturbing and alarming.
Many argue that the oil and gas industry needs to go for a complete makeover in terms of its thinking, philosophy, attitude, way of doing business and conducting the course too. Others, mainly those who subscribe to the “no oil, no civilization” school argue that “this” too will pass leaving a very few traces of the “storm”. |
The fact, however, remains that globally the economy needs to change and even redefine if necessary. It is no secret that the oil and gas industry has been traditionally quite conservative in changing or redefining itself. The concern is - would it react differently this time round?
Most players, stakeholders and policy makers wonder if they know enough to ensure a new, healthy and securer future. The magic crystal ball that everybody seems to long for, unfortunately, does not exist. Alternately, everybody wants to pool in thoughts, brains and forces to probe and know, and, if required, jointly author the surer road to the future.
Hence, the new edition World Oil & Gas Assembly (WOGA), which is now often cited as the best oil and gas event in the regions East of the Suez! WOGA – where the oil and gas industry stars and VIPs meet to brainstorm, network and do business.
To participate is to profit! |
